Parke-Davis division of Warner-Lambert wanted their Neurocentral.com website to be an effective and inexpensive educational resource for a professional audience in the epilepsy field.
took the initiative to use the web to attract and maintain it's critical audience of highly
qualified, specialized medical professionals via CME, Journal
articles and moderated forums. This pioneering example of professional Web 2.0 "social networking" and data gathering is a landmark in the heallth information field.