Create the health website, a customer relationship and information portal with the purpose of increasing patient compliance with their health regimens and medications in order to enhance the value of those patients to Pfizer.




Combine direct mail outreach and an 800 number call center around an Internet based health and wellness portal branded "Pfizer for Living," an integrated CRM tool to educate and incent users into drug compliance and better health..

Sean Skilling - Strategist, Account Director, Creative Director



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