Challenge:

Prudential Securities launched a new set of Mutual Fund products, and needed employees, sales representatives and customers to understand them. A sense of Prudential's tradition of customer trust was imperative.

 

 

 


Solution: "A Rock for All Ages" CD-ROM & Website Portal (www.prudential.com)

A lush set of media tools integrated a laptop sales presentation for sales presentations to prospects and clients ... with internal sales staff training tools and a complete product knowledge reference guide. Video segments help customers determine the best investment options based on lifestyle and investment risk preference.

 

Paul Hollett - Creative Director
Rob Winter - Animator, Art Director
Ray Rue - Illustrator
Ranee Chung - Designer

 

 


 

 
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