Develop an innovative broker information and client collaboration tool with the capacity to manage Prudential's enormous inventory of properties via the Internet. PrudentialCRES (Commercial Real Estate Services) is Prudentials brand franchise in commercial realty, with offices across the USA. The first version was launched for Prudentials Long Island, NY franchise. Light Fantastic collaborated with our data technology partner ZStrata LLC to deliver these powerful tools using our MarketFronts Real Estate data platform.


Solution: Prudential CRES website (

A comprehensive set of online tools integrated a broker dashboard with CRM client collaboration and internal sales staff training tools. Deal tracking and client management capabilities allow brokers to advise prospects of the latest opportunities and to see critical information at a glance.


Paul Hollett - Producer / Creative Director
Tom Gibson (ZStrata) - Data Architect
Tommy Gibson Jr. (ZStrata) - Technical Director






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