Sony Dream: Bring the Sony Worldwide tag line, "Do you dream in Sony?" to life
Our team developed the first series of "Sony Style" Interactive CDs (see below). The mission for the Sony Dreams campaign was a perfect interactive extension. Sean Skillings creative direction made this a most memorable campaign. Accurately
representing the Sony brand personality with Flash animations
that combined music and visuals to engage and entertain ... and it wasn't just fun for the audience!
The "Sony Style" catalog is known as one of the unique diigital "branded entertainment" experiences. Our job was to make it interactive and dynamic. Talk about FUN!!! Here are some samples of this unique electronic "lifestyle" catalog, which went beyond a mere catalog to include interactive product highlights, a feature-by-feature comparison grid and a "Build Me a System" to assure optimal system component configurations.